YouTube Keyword Research: Get Your Videos Discovered

Want your YouTube videos to reach the right audience? Keyword research is the key. In this video, we'll explore how to find the language your potential viewers are using and strategically implement it to boost your video's visibility.

Key Takeaways:

• The Power of Keywords:

  Imagine creating a masterpiece, only to have it hidden away where no one can find it. That's what happens when you don't use effective keywords. Keywords are the words and phrases that people type into the YouTube search bar when looking for videos. By understanding the language your potential viewers are using, you can craft titles, descriptions, and tags that will help your videos get discovered. Think of keywords as the bridge connecting your content to your audience. They're not just random words; they're the key to unlocking your video's potential.

• Finding Valuable Keywords:

  So, how do you find these magical keywords? Fortunately, you don't need a crystal ball. There are several powerful tools and techniques you can use:

  • YouTube Search Bar: Start right on YouTube itself. Type in a few words related to your video topic and see what suggestions pop up. These are actual searches that people are making, giving you instant insights into popular keywords.
  • Google Keyword Planner: While primarily used for Google Ads, the Keyword Planner can also provide valuable information about search volume and related keywords for YouTube.
  • TubeBuddy: This is a fantastic tool specifically designed for YouTube creators. It offers a wealth of keyword research features, including suggested keywords, competitor analysis, and keyword score metrics.
  • vidIQ: Similar to TubeBuddy, vidIQ provides in-depth keyword research capabilities, allowing you to analyze trending keywords, identify top-performing videos, and optimize your own content.

  Don't rely on just one tool. Use a combination of these methods to create a comprehensive list of relevant keywords.

• Implementing Keywords Strategically:

  Finding the keywords is only half the battle. You need to strategically implement them to maximize their impact. Here's where to focus your efforts:

  • Video Titles: Your title is the first thing viewers see, so it needs to be both engaging and keyword-rich. Include your primary keyword naturally, preferably near the beginning of the title.
  • Video Descriptions: YouTube uses your description to understand the context of your video. Write a detailed description (at least 150 words) that includes your primary and secondary keywords. The first few lines are crucial, as they often appear in search snippets.
  • Video Tags: Tags are keywords that you add to the backend of your video. Use a mix of broad and specific tags to categorize your video and help YouTube understand its content.

  Remember, keyword stuffing is a big no-no. Use keywords naturally and organically within your content.

• Beyond the Basics: Long-Tail Keywords:

  While short, general keywords are important, don't overlook the power of long-tail keywords. These are longer, more specific phrases that people use when they're looking for something very specific. For example, instead of "YouTube tips," a long-tail keyword might be "how to do keyword research for YouTube." Long-tail keywords often have less competition, making it easier to rank for them.

• Analyzing Your Results:

  Keyword research is an ongoing process. You need to track your results and see what's working and what's not. Use YouTube Analytics to monitor your video's performance and see which keywords are driving traffic to your videos. This data will help you refine your keyword strategy and optimize your future content.

• The Importance of High-Quality Content:

  While keyword research is crucial, it's important to remember that it's only one piece of the puzzle. You also need to create high-quality, engaging content that viewers will want to watch. No amount of keyword optimization can save a poorly produced video. Focus on creating valuable content that provides information, entertainment, or inspiration to your audience.

• Stay Updated with Algorithm Changes:

  YouTube's algorithm is constantly evolving. What works today might not work tomorrow. Stay updated with the latest changes and best practices by following industry blogs, attending webinars, and experimenting with different strategies.

Action Items:

• Brainstorm Seed Keywords: Start with a list of keywords directly related to your video topic.
• Utilize YouTube's Search Suggest: See what terms YouTube suggests when you start typing in the search bar.
• Explore Keyword Research Tools: Use tools like TubeBuddy, vidIQ, and Google Keyword Planner to find more keywords and analyze their potential.
• Integrate Keywords Naturally: Include keywords in your video titles, descriptions, and tags.
• Focus on Long-Tail Keywords: Target specific phrases to reach a more targeted audience.
• Analyze Your Results: Track your video's performance in YouTube Analytics to see which keywords are working.
• Create High-Quality Content: Remember that keywords are only effective if your video is engaging and valuable.

Ready to get your videos discovered? Contact us today for a free consultation!